We began to publish a newsletter, Crisis Management Today, distributed twice a month. Besides focusing on crisis communications and crisis management, the newsletter offers an eclectic mix of articles and links on subjects as varied as apologies, management transitions, body language, writing and grammar, dealing with editors and reporters, social media, fake news, online trolls, the effective use of Zoom and other subjects.
TODAY
The newsletter has a circulation of over 8,000, a list that includes more than 3,500 attorneys. We learned a long time ago that if a subscriber is going to actually open the newsletter and read one or more articles, the newsletter cannot be a commercial. Instead, it must be one that teaches, that offers value, that gives the reader something they can use in their practice or with a client. We must be doing it right because our newsletter regularly exceeds a 25% open rate with a terrific click-thru rate, as well.
The newsletter offers original pieces written by the Hennes Communications staff plus a carefully curated collection of articles gleaned from a wide variety of print and online publications that are likely not read by most attorneys. You can see an archive of past newsletter issues here.
Over the last few years, the National Law Review published a dozen articles written by Hennes personnel. And the American Bar Association’s Bar Journal Magazine interviewed Bruce Hennes and Thom Fladung on the subject of “iterative journalism”.