We’ve said it before and we’ll say it again: Flint, and, in particular, the governor’s office in Michigan, don’t have a communications problem. They have a performance problem.
Sure, they need to talk to their stakeholders, quickly, clearly and with honesty and transparency. A skilled crisis communications firm can help them with that, especially when it comes to translating legalese into English.
But as a colleague of ours, Don Etling, once said: You can’t spin your way out of bad behavior.
For an “on the ground” take on the situation, here’s a good read from the Detroit News. And one other, for good measure.