What we do

Providing 24/7 Crisis Response and Helping Clients Enhance Their Crisis Preparedness

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Providing 24/7 Crisis Response and Helping Clients Enhance Their Crisis Preparedness

In these days of instant news, “citizen” journalists, digital cameras and smart phones capable of instantly posting high-definition video on the Internet, every minute counts. Yet, unless you’re an expert in crisis communications, you will likely find it difficult to think strategically when your heart is racing and the TV camera is focused on your face. It’s far better to plan a strategy in advance and be prepared to communicate proactively. Here’s how we can help you prepare for the worst.

A Crisis Communication Plan addresses the following: who will say what to whom, and how. This plan is designed to complement the Business Continuity Plan or Incident Response Plan you likely have in place to address operational and logistical issues. Your Crisis Communication Plan will help you determine how you will communicate, how you will handle media attention, and how you will reach employees, customers and other “key influentials” quickly.

Our crisis plans are customized to each client and based on our own process developed over the last 20 years. It begins with leading our clients through a vulnerabilities audit.
That process – ideally involving a cross-section of functions from the client’s organization – identifies the issues and threats posing the greatest likelihood of evolving into crisis events, with the greatest potential negative impact on reputation. With that information, the crisis plan is developed and typically includes:

  • Context for the plan – its purpose, how it dovetails with operational plans
  • Identification of the crisis team and roles for members
  • Guidance for activating the plan and initiating communications
  • Initial statements, supporting messages and social media posts for each threat culled from the vulnerability audit
  • Guidelines for working with the media during a crisis
  • Guidelines for outreach to other stakeholders
  • Guidelines for social media engagement
  • Background materials for media outreach
  • Other useful documents, forms, logs and checklists
  • A process for concluding the event and evaluating the team’s work

You are more likely to be credible and in control during a crisis if you have spent time preparing before the crisis occurs. Your company’s reputation is too important to leave to chance. A Crisis Communication Plan is the best way to ensure your organization will respond quickly and effectively, preserving its good name when a crisis hits.

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Courtney Baker

Communications Manager
Lawrence School

I would, without reservation, recommend Hennes Communications to any organization facing communications difficulties. Through practical instruction and personal coaching, Hennes Communications not only helps businesses successfully manage an immediate crisis, but also teaches valuable skills and strategies that can be used time and again in the future.