What we do
Helping Clients Strategically Use Social Media During Crisis Events
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Helping Clients Strategically Use Social Media During Crisis Events
Activity on Facebook, Twitter, Instagram and other social media platforms is often one of the complications clients must address when developing a crisis response strategy. Even for clients who are savvy users of these channels for marketing, community relations, branding and other purposes, using them during a crisis often involves a counterintuitive approach. Our support to clients facing a potential social media firestorm includes:
- Assessing the extent and tone of the online conversation to determine what is being said, where and by whom
- Updating those assessments regularly and providing actionable reports with statistics, verbatim comments and other details based on customized research
- Determining whether that conversation is gaining traction, shares and followers, or whether it is moderating and declining
- Evaluating the reach and influence of those who are commenting, and whether the conversation is widespread or limited to just a focused few
- Providing guidance on how, when and where to engage, and recommending content
- Helping to integrate social media engagement with the other tools that are part of the crisis management communications tool kit
- Advising how and when to resume proactive social media engagement after the crisis abates
Courtney Baker
Communications Manager
Lawrence School
I would, without reservation, recommend Hennes Communications to any organization facing communications difficulties. Through practical instruction and personal coaching, Hennes Communications not only helps businesses successfully manage an immediate crisis, but also teaches valuable skills and strategies that can be used time and again in the future.