What we do

Crisis/Media Training

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Crisis/Media Training - Helping Clients Hone Their Ability to Work with the Media and Talk to Stakeholders

Very few individuals are naturally gifted when it comes to appearing on-camera or speaking before groups. And when those situations are part of a crisis event, the stakes to perform well are even higher. Do you know how to handle a high-pressure TV interview? Do you know where to look? What to wear? Does your staff know what to do if a reporter calls? What if a camera crew shows up unannounced in your lobby – or ambushes you in the parking lot? More important – will you have appropriate responses to the toughest questions? Will you “manage the message” and advance the cause of your business, agency or nonprofit?

You can be certain the senior executives at virtually all of the Fortune 500 companies have been through media training where they’ve learned to deal with adversarial situations with journalists. Perhaps it’s time for you to learn this specialized set of media survival skills.
Unlike some media trainers who focus on telling war stories, our media training is centered on giving each participant on-camera experience delivering targeted messages and strategically answering difficult questions.

Typical sessions include repeat interview sessions with critiques after each to help improve performance and hone skills. Our training is adaptable to both print and broadcast interviews and the lessons learned will apply to future interviews, as well as the situation at-hand.
No one trains clients for high-stakes situations better than Hennes Communications. We can prepare your staff and media spokesperson before the media show up and teach you how to communicate with power, mastering even the toughest interview, speech or presentation.

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Courtney Baker

Communications Manager
Lawrence School

I would, without reservation, recommend Hennes Communications to any organization facing communications difficulties. Through practical instruction and personal coaching, Hennes Communications not only helps businesses successfully manage an immediate crisis, but also teaches valuable skills and strategies that can be used time and again in the future.