Use Peacetime Wisely: Plan Now For What To Say And Do In A Crisis
By Bruce Hennes, Hennes Communications Public officials, CEOs, executive directors and members of for-profit and non-profit boards have a responsibility to their stakeholders to plan for situations that will imperil life, limb and the ability of their organizations to fulfill their missions. In the immediate aftermath of a major incident, such as a mass shooting […]
7 Questions to Ask Before Hiring a Crisis Communications Firm

Crisis communications is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat. […]
Florida School Board Association Partners with Hennes Communications to Provide Issues Management Crisis Management & Communications Services to Members
There are scores of reasons why your district can be thrust into the news. Lawsuit…sports controversy…social media threats…active shooter… board-superintendent clash…criminal accusation…discrimination complaints…diversity issues…FERPA or HIPAA violation…fiscal mismanagement…protest… sexual misconduct…student newspaper story…challenging conversations… testing controversy…union grievance/strike… Suddenly, there’s a TV crew in the parking lot, your local newspaper is on Line One and the situation […]
Attention Ohio Mayors & City Managers
A Crisis Can Occur Anytime & Anywhere In the immediate aftermath of a major incident, such as a mass shooting at a mall, restaurant, school, or faith-based location, the police chief and other first responder agencies will likely be lead spokespersons. But “major incidents” could turn into multi-day or multi-week events. Some of those include […]
‘Off the Record’ – Think Long and Hard Before Using
By Bruce Hennes, Hennes Communications… A reporter wants to interview you, but you don’t want to be identified as the source of the information. What do you do? The first thing to do is to ask yourself if the risk is worth it. Even if you follow everything we suggest below, what might the repercussions […]
What Arnold Schwarzenegger’s Russia Video Can Teach Us All About Talking to the Misinformed
Misinformation, incorrect impressions…call it whatever you want, but when someone arrives at a conclusion based on incorrect facts and then proceeds to influence others and make decisions based on those incorrect facts, your company can suffer, your stockholders and stakeholders can suffer – and your country can suffer, too. Here’s a short Master Class from…Arnold […]
Why Should a Government Agency Reach Out To a Crisis Communications Firm?
By Stephanie York, JD, Hennes Communications Any government agency should prioritize communicating truthfully, transparently, quickly and effectively, using traditional media, social media, the agency’s website and any other methods available. A serious issue or crisis ups the ante on communications. That’s when stakeholders most need correct and timely information. That’s also when damaging misinformation and […]
Put Down The Pastrami: Zoom Performance Tips Two Years On
by Howard Fencl, Hennes Communications Come on, people! We’re more than two years into Zoom as our proxy conference room, yet I’m seeing a disturbing uptick of on-camera antics that would have been red-faced embarrassing in the button-down face-to-face business meetings of olden times. Whether it’s Zoom, Teams, WebEx – you name the video conferencing […]
Why Should a Local School District or Independent/Parochial School Reach Out To a Crisis Communications Firm?
By Stephanie York, JD, Hennes Communications Q: Why should a local school district, an independent or parochial school reach out to a crisis communications firm? A: Quick – What’s the single highest priority for a superintendent, head or board president? It’s not education. It’s safety. And just one part of that safety net is making […]
Crisis Communication: 5 Steps for Damage Control
By Thom Fladung, Hennes Communications Attorney Andy Phillips, like many folks, looks back a bit wistfully at the “good old days.” “I wish it was back in the day where I could go home at 6 o’clock and sit down with the paper for a half hour,” says Phillips, whose practice at von Briesen & […]