“It Can’t Happen Here”
[by Nora Jacobs] Over the years, we’ve spoken to countless clients about the crisis threats their organizations might face. Many willingly accept that their business might be struck by an act of God — tornados, floods and fires most often come to mind. But a surprisingly large number of clients seem to feel immune to […]
Did Ebola Kill a Hospital’s Reputation?
[by Howard Fencl, APR] For all the things we do not yet know about the deadly Ebola virus, we do know this: it mercilessly attacked Texas Presbyterian Hospital’s reputation. No hospital in the United States had yet diagnosed a patient with Ebola when Thomas Duncan showed up sick at the Dallas hospital on Sept. 25. […]
Risky Business
[by Bruce Hennes] According to Reputation Dividend, a company that helps quantify the economic value of reputation for publicly held businesses, few CEOs would argue that their corporate reputation isn’t one of their company’s most precious assets. Giving thought to the difference between ‘brand’ and ‘reputation,’ Sandra Macleod writes, “The value and importance of a […]
10 Ways to Prepare for a Crisis
[by Nora Jacobs] We’re unaware of any insurance policy you can buy that will protect your organization from experiencing a crisis. There are, however, several proven steps you can take to significantly enhance your crisis response capabilities. Here’s a short checklist to get you started: 1) Assess your threats. Determine the most likely events your […]
Which Comes First, the Operational Plan or the Communications Plan?
[by Nora Jacobs] Tornados…active shooters….explosions and fires…workplace fatalities…leaks of toxic chemicals. Given the wide range of catastrophes, accidents and attacks that threaten organizations of almost any size these days, wise management teams have taken the time to put together detailed emergency response plans. Those plans typically describe the procedures, people and resources to be deployed […]
5 Mistakes Not to Make on Camera
[by Howard Fencl, APR] When you appear on-camera for an interview, you are going on the record in perpetuity. Excerpts will be broadcast, uploaded, archived, keyword searchable and available 24/7 on the web. You can do your organization’s brand a whole lot of good with a strong, articulate interview. But if you’re not prepared, you […]