Horse-Race Journalism Dominated Primary Media Coverage
The media love to tell “horse race” stories. And if you’ve been watching/reading about the presidential race over the last year, you’ve seen a lot of them. While horse race stories are certainly legitimate storytelling “frames,” we’re not sure democracy is best-served with an overabundance on that particular frame. From Poynter in a piece written by […]
Getting Over Stage Fright With the Help of Your Smartphone
From The New York Times: For some people, public speaking comes naturally. But if you are like me, you may um and ah too much, spurred by the worry that nerves may get the best of you, that you might speak too fast or mess up in some way. So I have been practicing my public […]
McDonald’s and ‘The Founder’: What to Do When Your Brand’s in an Unsought Spotlight
From PRNews Online: “The Founder,” set to open in the U.S. on Aug. 5, is the latest in a string of movies to examine an American corporate institution and the visionary figure behind it. Mark Zuckerberg and Steve Jobs were given the Hollywood treatment (twice for the latter); now it’s Ray Kroc’s turn, the man […]
6 Tactics For Leveraging Your Employees During a Social Media Crisis
From GaggleAmp: Every company of any size inevitably encounters a crisis situation at some point. Today, with numerous social media platforms, a crisis can quickly become very public and spread far and wide – well beyond your local city or even state. But, the same social media platforms that can help spread a negative story […]
Top 5 Mistakes Businesses (and Governments) Make in Disasters
According to the UK-based Business Continuity Institute, the top 5 mistakes that businesses and governments make when preparing to respond to, mitigate and move forward from disaster: 1. Failing to define worst-case scenario. 2. Failing to to fully understand the risks associated with its operation, and then failing to take the necessary steps to mitigate those risks. 3. Neglecting […]
How One Restaurant Critic Took on the Food Fables We’ve All Been Fed
Laura Reiley’s first investigation was a small one. But it proved to be a nibble into something much bigger, a story the Tampa Bay Times’ food critic took on this week. Four years ago, over dinner at Tampa’s famous Bern’s Steak House, Reiley listened as the waiter expounded on specials that came from the restaurant’s […]
9 Ways Spokespeople Can Annoy Reporters
It’s no secret that journalists get exasperated with PR pros who pitch wholly inappropriate stories to them. Even those PR pros who are experts at researching a particular journalist’s beat and outlet and successfully land an interview for their company’s lead spokesperson—say, a CEO—can aggravate time-strapped journalists if that spokesperson is ill-prepared or has a […]
A Harvard Psychologist Says People Judge You Based on 2 Criteria When They First Meet You
People size you up in seconds, but what exactly are they evaluating? Harvard Business School professor Amy Cuddy has been studying first impressions alongside fellow psychologists Susan Fiske and Peter Glick for more than 15 years, and has discovered patterns in these interactions. In her new book, “Presence,” Cuddy says that people quickly answer two questions when they first […]
Crisis Communications Lessons From the Campaign Trail
From our colleague, Caitlin Rourk: The 2016 presidential election has been nothing short of a spectacle, turning traditional political conventions (no pun intended) squarely on their head. And just as this election has forced the political establishment to alter its strategies, business organizations must reevaluate how to approach the unpredictable and unforgiving crises they face […]
Engaging and Informing Employees During a Crisis
Most crisis communication plans depend at least somewhat on the ability and willingness of employees to come to work – but that assumption may not be valid. According to a Deloitte study, including employees in pre-crisis planning and keeping them updated during an organizational emergency are critical to ensuring their participation and maintaining consistent communications […]