Once a Social Media Crisis Hits, the Reputation Management Clock is Ticking
From New York Times staff writer Michael Grynbaum: The toppling of Roseanne Barr — from her racist late-night tweet to the early-morning backlash and ABC’s axing of her highly rated show — took less than 12 hours. That is the equivalent of hyperspeed for businesses and brands that are accustomed to taking their time when […]
Wide-Awake: Sanofi’s Rapid Response to Roseanne Barr’s Twitter Attack – Lessons Learned
[By Howard Fencl, Hennes Communications] By now you know the story: Acerbic, sharp-tongued comedian Roseanne Barr shoots her mouth off on Twitter, posting a racist tweet targeting Valerie Jarrett, a former aide to President Barack Obama: “Muslim brotherhood & planet of the apes had a baby=vj [Valerie Jarrett]” ABC wastes no time cutting ties […]
The Cleveland Browns on HBO’s ‘Hard Knocks’: A Weekly Reputation Management Tutorial
[By Thom Fladung, Hennes Communications] Tell the truth. Tell it all. Tell it first. Tell it fast. Tell it on “Hard Knocks.” OK, that last one about HBO’s Emmy Award-winning inside look at a National Football League team’s training camp is not one of our fundamental principles at Hennes Communications when we’re working with clients […]
Facebook Adopts ‘Community Standards’ – Have You?
[By Thom Fladung/Hennes Communications] Facebook recently revealed what content it’s going to allow its users to post – and what’s not allowed. If you have social media channels like a Facebook page that invites comments or a website or some other digital platform where people can comment, you should do the same. The Bay Area […]
Are Women Leaders More Calm In A Crisis? 6 Tips On Keeping Cool
From Michelle Weldon, writing in Take the Lead: Gender may or not play a role in how a leader handles a crisis, but as a women leader, you can decide how you will behave. And it is likely you will have a crisis on your hands eventually. “A disaster is a moment of truth for […]
Are You Prepared to Communicate During a Disaster That Can Cause Death & Destruction Within Minutes?
[By Nora Jacobs, Hennes Communications] That’s the key question contained in this poster, from an organization called Civic Plus. It’s a good reminder to all organizations that communicating to stakeholders when an emergency strikes often needs to happen in seconds. That means communicators need to have systems and techniques in place in advance that can […]
How Facebook’s Response Ignited the Cambridge Analytica Scandal
From our good friend and colleague, James Haggerty: In a crisis, it’s not the event itself that counts. It’s the response. Unfortunately for Facebook’s shareholders, it appears Mark Zuckerberg, Sheryl Sandberg, and the company’s other leaders did not understand this basic rule of crisis management when handling the Cambridge Analytica scandal. For my 2017 book, Chief […]
Regaining Organizational Trust When Leadership Misbehaves
[By Nora Jacobs, Hennes Communications] It is a sad commentary on our times, but more and more of our work now involves helping clients who are dealing with the aftermath of misbehavior among their leadership ranks. Accusations of sexual misconduct, charges of criminal behavior, questionable ethical behavior and significant violations of organizational policies can all […]
Bot or Not? The Answer Can Help Your Crisis Communications Response – and Protect Your Reputation.
[By Thom Fladung/Hennes Communications] Talk to a bot lately? If you’re on Twitter, chances are decent you have. Bots are automated accounts that have proliferated in social media networks, particularly Twitter and Instagram. They appear to be real people. “They come in all shapes and sizes, and they are borderline perfect,” a story in Forbes […]
He Predicted The 2016 Fake News Crisis. Now He’s Worried About An Information Apocalypse.
From Buzzfeed: “What happens when anyone can make it appear as if anything has happened, regardless of whether or not it did?” technologist Aviv Ovadya warns. In mid-2016, Aviv Ovadya realized there was something fundamentally wrong with the internet — so wrong that he abandoned his work and sounded an alarm. A few weeks before the 2016 election, […]