Three Tips for Revamping Your Crisis Management Strategy
By Todd Aberman, writing for PublicRelay A company can build up a great brand reputation one day, only to have an unforeseen PR crisis tarnish its brand the next day. Effective crisis management can not only mitigate the negative impact that such an event causes, but also has the potential to build up a company’s brand reputation […]
Crisis Management FAIL: Michigan State Paying the Price for Their Systemic Failure to Address the Nassar Sex Abuse Accusations
By Nora Jacobs, Hennes Communications On September 5, the U.S. Department of Education announced it was fining Michigan State University $4.5 million for “a systemic failure to protect students from sexual abuse.” The fine is the latest fallout from the Larry Nassar scandal, which has embroiled MSU in lawsuits, a succession of high-profile firings, resignations […]
Be Prepared, Not Scared. September is National Preparedness Month.
While the article below is aimed at personal and home preparedness, is your organization or business prepared for a disaster? According to the American Red Cross, 20% of businesses impacted by a major disaster end up going out of business not because they didn’t have enough insurance but because they didn’t have a disaster plan. […]
Crisis Communications for Hurricanes
By Jim McKay, writing for Emergency Management: How the Medical University of South Carolina, a 700-bed medical center with six colleges, honed its crisis communications strategy and methodology and was able to continue operations during Hurricane Florence last September. As Hurricane Florence whipped through the Carolinas creating havoc last September, the Medical University of South […]
What’s the Difference Between a Public Relations Firm and a Crisis Communications Firm?
From Stephanie York, JD and VP of Hennes Communications: From Wikipedia: Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their […]
Has the Crisis Communications ‘Golden Hour’ Disappeared?
From Victoria Cross, writing for ContinuityCentral.com: Fight, flight, freeze… or film? Evolutionary science tells us that when faced with a potentially dangerous situation, our sympathetic nervous system is activated and a primitive ‘fight, flight or freeze’ response kicks in. Our body is subsequently flooded with adrenaline and we are poised to make an unconscious decision […]
Take a Breath: Legal Considerations for Your Communications
From Madelaine C. Lane, writing for the Grand Rapids Business Journal: It’s a story we see play out all too often on the evening news: An organization or one of its employees is hit with a search warrant, subpoena or a civil lawsuit. Before the receptionist, communications director or CEO can turn around, a microphone […]
Dark Side of Communications Turns Darker: Epstein, Twitter and Takeaways for Crisis Response
By Thom Fladung/Hennes Communications Even in this era, when the news barrage can be numbing, the report that Jeffrey Epstein had apparently hanged himself in jail and the immediate flurry of conspiracy theories took a run at qualifying as “shocking.” The least surprising element: Much of it started and played out on Twitter. In an […]
Take the Opportunity to Tell Your Story – After You Prepare and Practice
Q. What do I do if the media wants to talk to me? A. Start by asking yourself what you think when you read or hear that the subject of a story – particularly a story in which others are critical of the person or the person’s organization – says “no comment” or that the […]
How the University of Iowa Recovered From the ‘Unfathomable’ Flood That Ruined It
From John Schwartz, writing for the New York Times: Don Guckert’s job is keeping the buildings on the University of Iowa’s charming campus up and running, and safe. His most important lessons came from the worst days of his career, in June 2008, when the waters of the Iowa River washed across the campus, causing […]