OK – Convince Me to Use Twitter!
[by Howard Fencl] If you’re still scoffing at Twitter, know this: the news media uses it every day—all day—to break news, find interviews, verify facts and look for story ideas. Twitter works as a 21st century tipline for journalists. A Cleveland reporter recently confirmed a tip about who would run for Lieutenant Governor by watching […]
5 Mistakes Not to Make on Camera
[by Howard Fencl, APR] When you appear on-camera for an interview, you are going on the record in perpetuity. Excerpts will be broadcast, uploaded, archived, keyword searchable and available 24/7 on the web. You can do your organization’s brand a whole lot of good with a strong, articulate interview. But if you’re not prepared, you […]