VW’s Crisis Strategy: Forward, Reverse, U-Turn
From The New York Times: Someday, Volkswagen’s emissions cheating scandal will be studied in crisis communications textbooks. And not in a good way. “There was something like a tsunami,” Hans-Gerd Bode, Volkswagen’s communications chief since September, said in an interview. “Thousands of calls and emails coming in at the same time.” “A crisis like this, […]
Can Chipotle’s Reputation Management Strategy Save the Brand?
From ContentStandard: A string of food contaminations in its restaurants has put Chipotle in a desperate situation. Its sales in the final quarter of 2015 dropped by nearly 15 percent, and its stock is currently below $460 after an all-time high of $758 just a few months earlier. To try and correct its course, the […]
How to Deal with Negative Facebook Comments
From SocialTimes: An unfortunate reality for page administrators on Facebook is the need to deal with negative comments, but deleting those comments or disabling them altogether is a mistake. Social analytics and reporting firm Locowise shared a guide to dealing with negative comments, saying that the positives of leaving comments enabled on Facebook pages still […]
Online Comment Boards: Learn to Swim Before Jumping in the Water
[By Thom Fladung, Hennes Communications] The first of two parts on how best to deal with online comments. Today: How to be prepared. Next: How to get involved. John Kroll has some advice about news story online comments for folks in charge of their organizations’ reputations: Know the water before you jump […]
Crisis Management – How to Appear Confident & Self-Assured, Even When You’re Not
Stereotypes are tough to challenge or break. Whether you’re an entrepreneur, executive director, school superintendent, hospital administrator, businessperson, consultant or one of a thousand other job titles, the usual, and unfortunate, model of gravitas and accomplishment is the 60-year-old, gray-haired male. Especially when it “hits the fan,” clients look for both the familiar, the trustworthy – […]
10 Body Language Tricks to Power Up Your Career in 2016
From body language expert Carol Kinsey Goman: Body language can be your greatest career asset. Here are ten simple and powerful tips to help you have a super successful 2016. 1) To make a great first impression, begin before you enter the room. In business interactions, first impressions are crucial. Once someone mentally labels you […]
There’s No Spinning the Flint Water Crisis
We’ve said it before and we’ll say it again: Flint, and, in particular, the governor’s office in Michigan, don’t have a communications problem. They have a performance problem. Sure, they need to talk to their stakeholders, quickly, clearly and with honesty and transparency. A skilled crisis communications firm can help them with that, especially when it […]
The Difference Between Tylenol and Volkswagen: The Imagination of Disaster
When someone added cyanide to Tylenol capsules in the Chicago area in 1982, killing seven people, Johnson & Johnson, owner of Tylenol was faced with an unprecedented crisis. How they handled that situation is still the gold standard for corporate crisis management. Today, the “gold standard” for how to not handle a crisis continues to be Volkswagen. […]
Online Comment Boards: Handling Negative Comments, How to Engage and Live to Tell About It
The second of two parts on how best to deal with online comments. Today: How to get involved and set the record straight. Previously: How to be prepared before the comments start. For years, as The Plain Dealer’s Online Editor, John Kroll spent time in the online comment boards attached to most news stories. He […]
Brazil Mine Disaster Shows Value (and Harm) of Public Relations Responses
From InsuranceJournal.com: Within hours of a deadly mining spill in November that would become Brazil’s worst environmental disaster, BHP Chief Executive Andrew Mackenzie was in front of a camera offering his sympathies to those affected. Meanwhile, his counterpart at joint venture partner Vale SA, Murilo Ferreira, took nearly a week after the mine wastewater […]