Take the Opportunity to Tell Your Story – After You Prepare and Practice
Q. What do I do if the media wants to talk to me? A. Start by asking yourself what you think when you read or hear that the subject of a story – particularly a story in which others are critical of the person or the person’s organization – says “no comment” or that the […]
How the University of Iowa Recovered From the ‘Unfathomable’ Flood That Ruined It

From John Schwartz, writing for the New York Times: Don Guckert’s job is keeping the buildings on the University of Iowa’s charming campus up and running, and safe. His most important lessons came from the worst days of his career, in June 2008, when the waters of the Iowa River washed across the campus, causing […]
How Best to Convey “Executive Presence” Non-Verbally
From Dan Hill, writing for CommPro: From U.S. presidents to NFL quarterbacks, I’ve studied their signature facial expressions—looking for the patterns that indicate success. Maybe you weren’t the first choice for the C-suite corner office you now have, but surely you weren’t the 199th overall pick for the job (like the New England Patriot’s Tom […]
Cleveland Indians Pitcher Throws Fit, Hits Apology Out of the Park
There were strong rumors he was going to get traded anyhow, but the deal was probably sealed the moment Cleveland Indians pitcher Trevor Bauer threw a ball over the center field wall in an act of frustration. As we’ve often counseled those who’ve committed sins both venal and mortal, apologies must be authentic, honest, heartfelt […]
What Crisis Managers Can Learn from Notre Dame
By Nora Jacobs, Sr. VP, Hennes Communications If you are able to access it, this article from The New York Times provides a riveting account of the firefighting strategy that saved Notre Dame cathedral from collapse in April. If you are not able, the story recounts the heroic measures response teams took to extinguish the […]
When to Respond on Social Media: Some Rules for the (Frequently Rough) Road
Q. How do I know whether I should respond to a negative social media comment about our organization? A. We’ve worked with several clients recently that faced the challenge of negative social media posts going viral, attracting thousands of comments and shares and threatening the reputation of the organization involved. Before it reaches that crisis […]
Body Language and Leadership Effectiveness – How to Achieve ‘Executive Presence’
From CommPro, written by Dr. Nick Morgan, Author: Most of us think of charisma, or executive presence, as something mysterious and elusive that certain executives are born with or are trained to achieve in some executive school we haven’t been invited to. We all know we need that mysterious quality when we’re in front of […]
The End of the Ad World as We Knew It
By Ken Auletta, excerpted in Nieman Reports: While covering the media business for The New Yorker for more than 25 years, Ken Auletta has profiled many of the most important leaders of the Information Age and reported on the disruption roiling the industry. Among his books are “Three Blind Mice: How the TV Networks Lost Their Way” […]
The Audience in the Mind’s Eye: How Journalists Imagine Their Readers
By James G. Robinson, writing for the Columbia Journalism Review: A central irony of the newsroom is that while many journalists’ decisions are made with readers in mind, the audiences for their work often remain unfocused, imagined abstractions, built on long-held assumptions, newsroom folklore, and imperfect inference. This is not particular to journalism. Writing, like […]
Why “Winging It” is Not an Option for Your News Interview
By Howard Fencl, Hennes Communications Very few people are naturally gifted at doing an interview. Our knee-jerk reaction is to just answer a reporter’s questions – or to clam up and hide behind “no comment” because that’s what we’ve seen on TV time and time again. If all you do is answer questions, you have […]