How You and Your Executive Can Become a Reporter’s Trusted Sources
By Seth Arenstein for PRNEWS It’s a popular refrain the PR pro hears from executives: I’m an expert on XYZ topic. So, why doesn’t the media call me for interviews? One reason is that the reliable source club is small. Anecdotally, it seems journalists have a cadre of go-to sources they tap consistently, especially when covering breaking-news stories. To some extent, […]
Communication During Crisis: Tech CEO Manages Silicon Valley Bank Collapse
By Adam Zaki for CFO Executives are on high alert — especially CFOs — after an unforgettable week in the banking world. In the aftermath of the failures of Silicon Valley Bank (SVB) and Signature Bank, and with more banks being put on notice, much of the attention has been on depositors, investors, shareholders. However, the employees of […]
AP Style Update: Style and Grammar Basics
By Nicole Schuman for PRNEWS Here, we explore grammar basics of AP style that writers use on a daily basis. occupational titles: Only capitalize formal titles used before an individual’s name. Titles that serve as occupations should be lowercase. Also lowercase titles when they are not used with an individual’s name. Examples: Pope Francis, the […]
Why Every Checkout Counter in America Sells Those $14 Magazines
By Elizabeth Djinis for Poynter Since their peak in the ’90s, print media companies have sought strategies and new publications that might save them from their financial woes. The check-out line at the grocery store might seem the least likely place for that solution to arise. Yet single-theme magazines like “The Complete Guide to It’s A Wonderful […]