Why Public Affairs and Corporate Communications Can No Longer be Siloed
By Erika Bradbury for PRNEWS Elizabeth Northrup recently joined Washington, D.C.-based public affairs firm ROKK Solutions as its first chief client officer. Most recently, Northrup served as Executive Vice President of Corporate Affairs at BCW Global. We spoke with Northrup about the extension of public affairs throughout communications and the importance of understanding bipartisan audiences in both […]
Media Relations 2023: Consider Backgrounders, FAQ Pitches and Nonprofit Newsrooms
By PRNEWS At last month’s PRNews Virtual Media Relations Summit, one session, The State of Media in 2022, featured a discussion of how media relations and PR are changing as newsrooms and attention spans shrink and mis- and disinformation increase. Some takeaways: consider holding background briefings that help reporters handling multiple beats, but… authenticity is key, […]
Should You Worry About the Next Crisis?
By Bruce Hennes, Hennes Communications The past few years have been challenging for businesses around the world. From the COVID-19 pandemic to natural disasters and cyber-attacks, companies have faced a range of crises that have threatened their operations and reputations. A recent report by Capterra suggests that more than half of US businesses should be […]