How to Communicate Before, During and After Layoffs

By Sean Devlin for PR Daily With all the news of economic turmoil and layoffs at major companies in the news lately, it’s hard not to think of how these job cuts were communicated to employees. According to recent reports, Google employees were told via email, with some getting the news at 3 a.m. local time, that […]

When Crisis Threatens an Influencer-Deal Partnership

By Eric Yaverbaum for O’Dwyer’s 2022 brought no shortage of high-profile crises for brands and celebrities alike. Under Elon Musk’s thumb, Twitter has been marred by continual controversy, including imposter Twitter accounts buying verified status and pretending to be brands—a subscription service that later relaunched with a higher price tag—and at one point, Musk even mentioning bankruptcy. From an […]

Companies Aren’t Prepared for Today’s Crisis Landscape

By Dave Fleet for PR Daily Businesses are navigating an unprecedented set of business and societal challenges. From the lingering impacts of the global pandemic to supply chain disruptions, the rippling effect of Russia’s invasion of Ukraine, the energy crisis, rising costs of living, to new expectations around racial justice and diversity and debates on […]