Elon Musk Has Broken Disaster-Response Twitter
By Juliette Kayyem for The Atlantic For years, Twitter was at its best when bad things happened. Before Elon Musk bought it last fall, before it was overrun with scammy ads, before it amplified fake personas, and before its engineers were told to get more eyeballs on the owner’s tweets, Twitter was useful in saving lives during natural […]
How Companies Can Find Their Authentic Voice Amid Crisis
By Kristi Knight for Ragan A few short years ago, sending a corporate communication to our employees about personal and political issues such as women’s reproductive rights, gun control, police violence, or other culturally and emotionally charged topics felt taboo. Now, it’s not only normal — it’s expected. The workforce is changing. It’s younger and […]
Speak First or Forever Lose your Crisis Message
By Katie Paine for PRNEWS Anyone who has studied crisis communications knows, “he/she who speaks first owns the narrative.” Once bad news breaks, whether it is a self-inflicted crisis, accident or natural disaster, there’s a sequence that all crises follow. Something happens, the news media finds out about it and starts asking questions, and whoever […]
3 Traits Successful Entrepreneurs Rely On During Times of Crisis
By Nick Sonnenberg for Inc. It’s no secret that we’re currently facing the possibility of an economic downturn. And the reality is that business leaders need to be resilient if they want to make it through unscathed. There are plenty of ways to prepare for situations like these, but shifting your mindset can be just as powerful as any business […]