Crafting Effective Quotes for Media Releases
By Pauline A. Howes, PRNews Strong quotations can add value, credibility and depth to news releases. Commonly accepted guidelines for news releases include using the style, content and tone of news articles and feature stories. This makes a release more compatible with media outlets’ styles. Additionally, a news release or feature article posted on an […]
Why Leaders Need Communication Training and How to Do It
By Abigail Greenheck for PRNews Leaders must communicate effectively in all situations—whether with teams, other leaders, key stakeholders or media. However, not all leaders receive proper training and communicating might not come naturally. Part of the communicator’s job is helping leaders develop skills so they can convey authenticity, confidence and clarity. Communication training empowers leaders […]