Is Terse Worse?
By Howard Fencl, Hennes Communications Grab readers with your first sentence, and be brief about it! (hey – did you just check your phone?) No more than SIX WORDS in every sentence (that was eight, sorry!) People just don’t have the attention span that… (did you just send a text?) I’m all about punching up […]
Disinformation Via Text Message is a Problem With Few Answers
By Kevin Collier for NBC News The biggest election disinformation event of the 2022 midterm primaries was not an elaborate Russian troll scheme that played out on Twitter or Facebook. It was some text messages. The night before Kansans were set to vote on a historic statewide referendum last month, voters saw a lie about how […]
Lesson From Last Year’s False Missile Alert in Hawaii: Social Media is Crucial in Emergency Communication
By Tina Reed for Fierce Healthcare A study from the Centers for Disease Control and Prevention found that social media could have been better harnessed to provide timely and effective communication to the public before and after the accidental alert was sent out. The researchers said the incident showed the importance of improving messaging during emergency risk communications to address the […]