Resuscitating CDC’s Reputation
Once again, we highlight the work of Dr. Peter Sandman, one of the country’s preeminent experts on the subject of risk communications. In this piece, Dr. Sandman writes about what the CDC needs to do to regain public trust in talking about coronavirus, the tug-of-war between science and politics and the avoidance of hubris. As […]
“Use As Directed” Isn’t Just a Lawyer-Mandated Slogan
By Bruce Hennes, Hennes Communications (Editor’s Note: The article below was written on April 19. On May 5, Peloton completely reversed itself and agreed to recall its Tread Plus treadmills from the U.S. market in a deal struck with federal safety regulators. “I want to be clear, Peloton made a mistake in our initial response […]