How Can I Avoid Saying the Wrong Thing on Social Media?
By Todd Morgano at Falls Communications: In the seemingly never-ending quest to make a splash on social media, companies occasionally create some cringe-worthy posts that damage their brand and offend the people they’re trying to connect with. I don’t need to barrage you with examples of posts or campaigns gone horribly wrong. A quick Google […]
10 Lessons From CEOs on How to Manage Corporate Reputation in a New Era of Activism
By Denise Brien, writing in FastCompany: A changing landscape of social, political, and business dynamics is creating a new set of challenges for CEOs. Corporations and their hard-won reputations now have as much to gain as they have to lose from sudden changes in perception. To gain a deeper understanding of the challenges and opportunities […]
Do You Have Leadership Presence?
By Carol Kinsey Goman: Leadership presence is a blending of attitudes, qualities, and behaviors that send all the right signals and makes you stand out from your peers. But leadership presence isn’t automatically assigned to you because you have a leadership title, advanced technical skills, or a high-level of leadership potential — and it’s not […]
It’s High Season for CLE’s
It’s High Season for Continuing Legal Education Seminars TV News & The Law December 4 – 2 hours of CLE Co-Sponsored by The Cleveland Metropolitan Bar Association, Hennes Communications and the Cleveland Jewish News Moderator: Howard Fencl, Hennes Communications Panelists: Adam Shapiro, former Cleveland TV news anchor, Yahoo Finance; Lynna Lai, reporter & weekend anchor, […]
Ad Council’s Challenge: Persuade Skeptics to Believe in COVID Vaccines
Introduction by Bruce Hennes, Hennes Communications. Persuading skeptics to take the COVID vaccine shouldn’t be this difficult. From the polio vaccine in the 1950’s and ’60’s (anyone remember SOS – Sabin Oral Sunday ?) to H1N1, the Centers for Disease Control and Prevention has carefully crafted messages to help the public understand important public health […]
A Key to Helping Clients Make Better Decisions During Crisis
From Wikipedia: A crisis (from the Greek κρίσις – krisis; plural: “crises”; adjectival form: “critical”) is any event that is going (or is expected) to lead to an unstable and dangerous situation unstable and dangerous situation affecting an individual, group, community, or whole society. Crises are deemed to be negative changes in the security, economic, […]