What Customers Need to Hear from You During the COVID Crisis

From Jill Avery and Richard Edelman, writing for the Harvard Business School… As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to […]

Crisis Communication: 5 Steps for Damage Control

By Thom Fladung, Hennes Communications, writing for The Wisconsin Lawyer: Attorney Andy Phillips, like many folks, looks back a bit wistfully at the “good old days.” “I wish it was back in the day where I could go home at 6 o’clock and sit down with the paper for a half hour,” says Phillips, whose […]