The Audience in the Mind’s Eye: How Journalists Imagine Their Readers
By James G. Robinson, writing for the Columbia Journalism Review: A central irony of the newsroom is that while many journalists’ decisions are made with readers in mind, the audiences for their work often remain unfocused, imagined abstractions, built on long-held assumptions, newsroom folklore, and imperfect inference. This is not particular to journalism. Writing, like […]
Why “Winging It” is Not an Option for Your News Interview
By Howard Fencl, Hennes Communications Very few people are naturally gifted at doing an interview. Our knee-jerk reaction is to just answer a reporter’s questions – or to clam up and hide behind “no comment” because that’s what we’ve seen on TV time and time again. If all you do is answer questions, you have […]