The Spokesperson Blues: Why Picking the Wrong Spokesperson Can Blow Your Crisis Management Strategy
[by Howard Fencl, Hennes Communications] “No comment” is never a good option for an organization in the crosshairs of controversy or crisis. It’s a frequent knee-jerk reaction by people who are unprepared for media scrutiny. “No comment” almost always comes off as “guilty as charged” in news reports. Jamming your hand over the lens of a […]