Once a Social Media Crisis Hits, the Reputation Management Clock is Ticking
From New York Times staff writer Michael Grynbaum: The toppling of Roseanne Barr — from her racist late-night tweet to the early-morning backlash and ABC’s axing of her highly rated show — took less than 12 hours. That is the equivalent of hyperspeed for businesses and brands that are accustomed to taking their time when […]
Wide-Awake: Sanofi’s Rapid Response to Roseanne Barr’s Twitter Attack – Lessons Learned
[By Howard Fencl, Hennes Communications] By now you know the story: Acerbic, sharp-tongued comedian Roseanne Barr shoots her mouth off on Twitter, posting a racist tweet targeting Valerie Jarrett, a former aide to President Barack Obama: “Muslim brotherhood & planet of the apes had a baby=vj [Valerie Jarrett]” ABC wastes no time cutting ties […]