6 Questions to Help You Evaluate Media Messages
From our colleague, Vickie Krueger: Every time you watch TV, listen to radio, open a web site or read a newspaper, magazine or book, someone is trying to tell — or sell — you something. The best way to achieve media literacy is to evaluate all the messages that bombard you. Ask these questions to […]
Cats Sleeping With Dogs: How Lawyers and Crisis Communicators Can Work Together
By Thom Fladung, Hennes Communications At Hennes Communications, we often tell clients that they have an attorney for the Court of Law. But they have us for the Court of Public Opinion. And those two courts often require different – and at times conflicting – strategies. Attorneys have persuasive arguments for tailoring a strategy completely […]
Truth Without Credibility is Worthless—Getting Your Truth Believed in a Crisis
From our friend, Diane Citrino: The crisis management mantra of “tell the truth, tell it all, tell it first, and tell it fast” to get ahead of a breaking crisis is wonderful advice, but begs the question, “What is the truth?” As famously sung in Jesus Christ Superstar, “We both have truths; Are mine the […]
How Activists And Populists Now Control Your Corporate Brand — And What You Can Do About It
From our colleague, Richard Levick: “Whosoever desires constant success must change his conduct with the times.” – Niccolo Machiavelli C-suite executives and board members often ask if their corporation needs a new Facebook strategy or a better way to communicate on Twitter. As pleased as I am that they’re exploring ways to institute change, I […]
The 13 Golden Rules of Crisis Management
Any business, at one point, will face some sort of a public relations crisis and the way you respond can either give you a much-needed image boost or significantly damage your brand, ultimately alienating your customer base and business partners. Especially in this day and age, when news goes viral almost instantly, organizations need to […]