I Muted Donald Trump & Hillary Clinton During the Debate. I Still Knew the Score.
We’ve told people for years that HOW you say something is more important than the exact words you use. Last week, the New York Times watched the first presidential debate with the sound off. The idea was simple: to test the theory that what presidential candidates say during debates is less important than what they look like […]
Trick or Treat! Outrage Masquerades as Principles in Crisis Management
Why are organizations punished in the Court of Public Opinion for violating ethical principles when they have not broken any law? Dr. Peter Sandman, a preeminent risk communications expert, says when an issue sparks outrage (and we see plenty of organizations pilloried in social media by outraged trolls every day), society becomes desperate to blame […]