Serious About Crisis Management? Get Serious About Social Media!
[by Howard Fencl] Here’s another wake-up call – in dollars and cents – for the many Pleistocene-era Luddites in organizations who treat social media as a newfangled afterthought in crisis management: U.S. ad spending on internet platforms will exceed ad buys on broadcast for the first time in 2017, according to a recent PwC report. […]