McDonald’s and ‘The Founder’: What to Do When Your Brand’s in an Unsought Spotlight
From PRNews Online: “The Founder,” set to open in the U.S. on Aug. 5, is the latest in a string of movies to examine an American corporate institution and the visionary figure behind it. Mark Zuckerberg and Steve Jobs were given the Hollywood treatment (twice for the latter); now it’s Ray Kroc’s turn, the man […]
6 Tactics For Leveraging Your Employees During a Social Media Crisis
From GaggleAmp: Every company of any size inevitably encounters a crisis situation at some point. Today, with numerous social media platforms, a crisis can quickly become very public and spread far and wide – well beyond your local city or even state. But, the same social media platforms that can help spread a negative story […]
Top 5 Mistakes Businesses (and Governments) Make in Disasters
According to the UK-based Business Continuity Institute, the top 5 mistakes that businesses and governments make when preparing to respond to, mitigate and move forward from disaster: 1. Failing to define worst-case scenario. 2. Failing to to fully understand the risks associated with its operation, and then failing to take the necessary steps to mitigate those risks. 3. Neglecting […]