Turning Crisis Into Victory as a Keynote Speaker
Mark Schaefer writes: In my career as a keynote speaker, I know that something can (and will) go wrong, and I like to think I’m prepared for anything. But after eight years as a keynote speaker, I came up against a crisis that turned into one of my most successful presentations ever. I wanted to […]
4 Crisis Communications Lessons from Kellogg’s
The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. The way brand managers at Kellogg Co. recently esponded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis. When crisis […]
You Can’t Spin Your Way Out of Bad Behavior
A colleague of ours, Don Etling, said it best: You can’t spin your way out of bad behavior. The Penn State situation exemplifies that. Joe Paterno & Co. knew that Jerry Sandusky was abusing children – and they looked the other way. They didn’t have a communications problem – they had a performance problem. Volkswagen is […]
Power Posing: Fake It Until You Make It
We ran this piece from the Harvard Business Review a number of years ago. This week, it showed up on our radar screen and given the tremendous response received last time, we thought it worthwhile to run again. Nervous about an upcoming presentation or job interview? Holding one’s body in “high-power” poses for short time […]