Engaging and Informing Employees During a Crisis
Most crisis communication plans depend at least somewhat on the ability and willingness of employees to come to work – but that assumption may not be valid. According to a Deloitte study, including employees in pre-crisis planning and keeping them updated during an organizational emergency are critical to ensuring their participation and maintaining consistent communications […]
Officials Use Twitter to Spread Information, Share Condolences After Brussels Attacks
Only four months after terrorist attacks rocked Paris, professionals’ crisis communications were put to the test as terrorists hit Brussels. On Tuesday morning, two explosions went off in the check-in area of Brussels Airport. Shortly after those attacks—at least one of which, Belgium’s federal prosecutor said, was likely caused by a suicide bomber—a third blast […]
How SeaWorld & the Humane Society Came Together
For decades, animal-rights activists have gone after SeaWorld and its Orca entertainment and breeding programs. And for years, SeaWorld has fought-off those activists, in the Court of Law, as well as the Court of Public Opinion. Rather than continue to fight in those two courtrooms, SeaWorld did a dramatic turnabout, announcing in full-page print and television […]