Why Peyton Manning Gave Budweiser $3 Million in Free Advertising
From Time Magazine: Anheuser-Busch InBev plunked down about $15 million for Super Bowl advertisements this year to promote its Budweiser and Bud Light brands. But one of the company’s most memorable plugs during Sunday’s game—from Denver Broncos quarterback Peyton Manning—came for free. In a post-game interview with CBS’s Tracy Wolfson, Manning said he planned to […]
Can Chipotle’s Reputation Management Strategy Save the Brand?
From ContentStandard: A string of food contaminations in its restaurants has put Chipotle in a desperate situation. Its sales in the final quarter of 2015 dropped by nearly 15 percent, and its stock is currently below $460 after an all-time high of $758 just a few months earlier. To try and correct its course, the […]
How to Deal with Negative Facebook Comments
From SocialTimes: An unfortunate reality for page administrators on Facebook is the need to deal with negative comments, but deleting those comments or disabling them altogether is a mistake. Social analytics and reporting firm Locowise shared a guide to dealing with negative comments, saying that the positives of leaving comments enabled on Facebook pages still […]