Youthful Mistakes – and the Journalists Who Leap Upon Them
This is a memory I’ve successfully suppressed for years, but it came flooding back to me last week. When I was a college junior I submitted one of my short stories to the New Yorker. I don’t recall the specific story, but I remember it being well-received by my colleagues in our undergraduate workshop, which […]
7 Dos and Don’ts Following a Social Media Mishap
Social media is so powerful that a single post can make or break a brand’s reputation. This is why it’s important to think before you post, either as yourself or on your business’s behalf. Still, sometimes things don’t go as planned. What seemed like a good status may turn out to be offensive or insensitive […]
The New Normal: Amid a Crisis, Check Twitter
[By Thom Fladung, Hennes Communications] The terrorist attacks in France were yet another reminder – as if we needed one – that when big stuff happens, more people are turning to one particular outlet for news and information: Twitter. That has to mean something to the folks charged with communicating during a crisis. The Harvard […]
Confessions of a TV News Executive, Part 2 – The Ambush Interview
[By Howard Fencl, APR] You’re grappling with serious challenges that threaten your organization, and perhaps your career. Someone leaks an internal e-mail to the media, and reporters have been leaving you voicemail messages all day asking for your comment on the issue. Your company’s unwritten policy is to ignore the media, and your general counsel […]