Protecting Value in the Face of Mass Fatality Events
From Oxford Metrica: Extreme events provide an opportunity for investors to review their opinions about a firm and, more pertinently, about its management. Additional corporate information is forthcoming around such events that would not be available in more normal circumstances. This new information is received and digested by markets which form new estimates of future […]
6 Storytelling Lessons from Superheroes
Matt Kirdahy from Water & Wall Group writes: What makes the tales of Superman, Batman, Spider-Man—and now Ant-man—successful is that they incite passion among followers. Their stories transform these followers into loyalists and ambassadors. Too often marketing and communications pros tap the wrong sources of information from our clients to use in connecting with audiences. […]